In 2018, there are many
solar street light manufacturers entering the network. The overall industry is not very good. Double 11 is not very helpful to the street light industry. Customers have different samples. It shortens the distance between buyers and sellers and reduces many intermediate links. Solar street light, the current sales share is not large, which has a certain relationship with our attention and awareness, but once street light e-commerce is established, the sales share brought by it will definitely increase accordingly. At present, it is relatively simple to intervene in the e-commerce model and set up a mall or open an online store, but it is difficult to make it popular and bring business. In the future, the sales share of the e-commerce model can account for more than half of the current sales, but the lack of service and authenticity will always exist, and consumers still need offline experience and services. Solar street light products are also the same. At present, e-commerce merchants are not the mainstream group, and many manufacturers are also preparing to intervene in e-commerce. However, problems such as professional lighting street lamp manufacturers, e-commerce traffic increase, and guided consumption need to be solved urgently. Offline competition is word of mouth and contacts, while online competition is strength in all aspects. With Yangzhou solar street light manufacturers, there are many difficulties in doing e-commerce, as follows: 1. I don’t understand the Internet, I don’t understand the operation, they mainly burn money, and they don’t analyze the website. Second, there is a lack of professional talents and teams, all of which are mainly graduate students, without actual combat experience. 3. I can't find a suitable platform or project to cut in. At this time, I listen to all kinds of propaganda. When others say yes, start paying. In order to do a good job in the online operation of street lights, only a few manufacturers can do it well.
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