Marketing and promotion direction of solar street light lighting manufacturers

Last year, although affected by the regulation of the property market, the entire solar street light lighting industry still shrank slightly, but the supermarket lighting market was booming. Lin Xiaojia, general manager of Shenzhen Qisheng Electric Industrial Co., Ltd., after reviewing the contract supply customers who have continued to supply stable supply in the past few years - the giant aircraft carriers in the supermarket industry such as Wal-Mart and Carrefour, she said confidently: 'The real estate market regulation policy is aimed at the real estate market. Yes, the healthy and stable development of the market may affect the short-term downturn of the entire lighting industry during the period of property market regulation. But we also know that the rigid demand for supermarket lighting procurement is still relatively large this year, and we have also done a good job in risk assessment and response work, and are fully prepared , the property market has little impact on our supermarket lighting.' The author made a forecast on the supermarket lighting market in 2012, summed up the following three characteristics: First, large foreign-funded supermarket chains are still dominated by T5, and try to gradually promote LED lighting products. At the end of last year, LED lighting products have been fully applied in 100 Wal-Mart supermarkets in China. The application of LED lamp bead lighting products not only saves 50% of the lighting electricity bill for Walmart, but also contributes to Walmart's high efficiency and energy saving. Second, the competition in the supermarket lighting market is fierce. In today's highly competitive lighting market environment, a little slack may lead to 'close overtake'. Third, the entry barrier for LED products is relatively high, and foreign supermarkets only care about product quality, not price. In this way, an entry barrier is set up virtually, and some LED companies that only rely on low price, low quality and low technology to win are shut out. At the same time, Lin Xiaojia Wuyou pointed out, 'In recent years, LED light sources have developed into the darling of lighting companies, but it is undeniable that most of the core technologies and profits have been divided up by foreign lighting giants. Traditional lighting companies are basically based on simple assembly. Mainly, it has almost become a situation of 'do not do not fall behind'. LED promotion to break through supermarket lighting must consider At present, the main lamps and light sources used in supermarket and shopping mall environmental lighting are compact energy-saving downlights and T5/T8 fluorescent lamp brackets, grids Grid lights and metal halide lamps, etc. Supermarket general lighting is more and more inclined to use tri-color straight tube fluorescent lamps as the main light source, and use electronic ballasts with low power consumption, high power factor and stable performance, or a new generation of compound ballasts device.
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