Press release is the basic tool for any public relations project.
In fact, some public relations projects can be carried out on the basis of news release.
In fact, no matter what you do, from developing new products to holding parades on the streets, there should be at least one press release in your campaign.
Here are some additional tips on how to get the most out of your press release: Check for potential news value.
Let's face it: not all press releases can see the dawn.
Few people will appear on the front page of a daily newspaper.
Some will be shown in the business section.
Others will be compressed by 20 other versions of news clips.
But more will be thrown into the trash can.
Determine the possibility of using your published information in newspapers or broadcasts.
Just because something is an important milestone in your company doesn't mean that other people want to hear it.
Briefly outline your story ideas to your friends if your response is "Ouch, Whoop".
I don't know, "or if you say that, the editor or the writer will react the same way and publish your article. (
Keep your tone objective, not propaganda.
Avoid using hype, groundless top-level or direct advertising. (
"XYZ will make you stronger, sexier and more fashionable. "
All this stifles media interest.
If you want to include an opinion, praise or recommendation, it's best to attribute it to a person by citation.
Vaessa Johnson, a customer since 1995, said: "XYZ body-wrapped clothes will make you stronger, sexier, more fashionable and more likely to pass security checks.
Proofread your press release carefully.
Editors have little tolerance for typing or spelling errors.
Find one or two that might get them to leave your story behind.
Don't rely on your spell-check program;
Even the smartest people miss some silly mistakes.
Editors and journalists have to look through a lot of data every day to make immediate decisions about whether to use a material or not.
The harder it is for them to do their work, the less likely they will be to use your story.
Make different versions of press releases for different audiences.
Make sure your news appeals to different audiences.
If so, make sure you have a news release tailored to your target audience.
When an Arkansas writer published a new book on planting orchids, she published three issues.
Her Book attracts one in every market.
In horticulture magazine, she used the title "A New Method of Planting Orchids";
For orchid and flowering enthusiasts, she talked about the most effective way to keep orchids flowering.
In local publications and media, she talked about local orchid experts.
It's planned to be available after you release the press release.
After your press release is issued, make sure you are always available for interviews.
Don't go to the Bahamas for a week after you finish your story.
In addition, ensure that sufficient lead is allowed-
It's time to publish your story.
The media, especially magazines or weekly newspapers, need some clues. -
Time to submit editorial content.
Get the media submission schedule you want;
Don't submit a tomorrow's event today, because we are fully aware that publications need to be submitted at least one week in advance. -time.
If you've written a decent press release that seems to be finished, some media will run it word for word.
They may condense it, or rewrite it, and beautify the information you send them.
Most media people call you to get more information, either just to make sure you're legal or to invite you to be a guest on their show.
If all you hear is silence, it doesn't mean you're doing something wrong.
Note: Even celebrity media agents can't expose them anywhere, anytime.