What factors affect the development of the LED industry

How will the LED industry develop this year? Before 2012 is over, none of us can determine the fate of the LED industry in 2012. However, in the context of the favorable 12th Five-Year Plan, the LED industry has strong support from national policies, and the development situation should be much better than last year. Below we will analyze the development direction of the LED industry this year from four aspects. 1. Online sales of LED lamps have become a new channel for promotion. Although online shopping is no longer a novelty, but for LED lamps, online sales are still 'big girls on the sedan chair - the first time'. Many people in the industry thought that LED lamps were not suitable for online sales, but practice has proved that online channels have brought a lot of sales to manufacturers. There are more than 100 LED lighting flagship stores in China. The future e-commerce era will include LED lighting. 2. Channel construction has become a key task for the development of the LED industry. Only when channels are established can the terminal lighting market be opened up. Although domestic and foreign companies are laying out the lighting market, the fierce competition has not entered the terminal market. The problem of overcapacity caused by overheated investment in the LED industry can only be solved after the terminal market is opened up. 3. LED companies are rushing to go public, and mergers and acquisitions occur from time to time. Many LED companies are listed for financing. The high cost of LED products, coupled with the impact of overcapacity, many LED companies' products are stored in warehouses. In the past few years, domestic LED products can still be sold abroad, but with the strictness of the European and American lighting markets, the quality of domestic LED lighting products is not up to standard, and the export volume has dropped sharply. 4. Solar street light companies should change their previous sales ideas. As a new generation of energy-saving products, LED lamps are not only a commodity, but also related to the persistence of sustainable development strategies. Therefore, the promotion of LED energy-saving lamps can be flexibly combined with economic development.